Fellow Friday: Barbara Lutz

Our new video-format is live: FELLOW FRIDAY. From now on, we’ll regularly have chats with our FELLOWS on thrilling topics. This time it’s Barbara Lutz, the Managing Director and owner of FKi. We talked about her biggest adventure in her professional life: For Publicis, she led the Euro 2002 Information Campaign – the „the world’s largest ever monetary changeover“ (Emily Markowitz/Harvard). What we learned in this interesting talk? For example, how to tackle mammut projects, why deadlines make you more creative and why even pastors and children can be great multipliers. Please note: Chat is in German
Turn in, have fun.
Emily Markowitz, an Harvard graduate, wrote a paper on this project: „The Euro, Our Money”: A Recount of How the Euro 2002 Information Campaign Made the Euro All of Europe’s Money“, you can find it here